That quote is from Samuel Goldwyn. I bet he never carried a loyalty card. I have so many of these things that I bought an extra wallet just carry loyalty cards. 3 out of 4 Americans have at least one loyalty card, but only a 1/3 ever get a reward or promotion as a result of the card. Only 27% of Americans have received a reward that made them feel valued. In fact, 44% have had a negative experience with loyalty cards.
As example, my husband had a Staples card. we diligently presented it with purchases for a year. But never heard anything about it. When he looked into it, they said the card wasn't active - although at no time during any transaction did a clerk ever say there was a problem. They finally agreed that something went wrong, but then didn't want to credit the entire years worth of spending to the card. After lots of yelling - they finaly agree. The result was basically $113.00 worth of store coupons. This took even more phone calls and yelling to actually get the checks cut. It was an awful experience.
On the positive side, I just cashed in some points at Sephora for a nice gift. My theatre card just paid off in a free movie ticket. And my Cosi card should be paying me a free sandwich soon. The wine store pays me a free bottle after every 10, I like that one.
But the drug store cards are worthless. CVS will give me a coupon that is worth $1.00 off if I spend another
$20 - so stupid. I hardly ever spend $20 at CVS. The PetSmart card never seems to pay off. The grocery store card pays off at the holidays, but that's it.
Unfortunately, it seems lots of times I can't find the card of the place that I'm at. That happened to me th eothe rnight at Panera's. I found it after we finished eating, sitting in the movie theatre after earning a free ticker!
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