Mom Marketing

Katherine Wintsch is a Mom Marketer. She tells companies like Wal-Mart how to market to moms. Winstch says it isn't just about putting stuff on sale. It's knowing your mom and what she needs. We moms want to sit down to a balanced meal at night. But the reality is that most moms work and that means trying to cook vegtables quickly won't happen. It's hard to be creative.

Personally, I am not one of those moms that wants to spend all day on Sunday making meals for the entire week like some suggest. I am however, the master of the 20 minute meal!

Wintsch also tells companies that they need to focus on brands that women prefer and build on that. Women really get attached to certain brands. Men - not so much. (hmm...sounds like marriage?)


Here are another chick fact. 80% of the car buying decision is done by women, but cars are seen as inherently male. Car companies are finally coming around and designing cars to appeal to women and changing the ads to ones that women would like. Cute kid in Jedi costume? Wintsch pointed out the recent car ad where a woman gets noticed by hot guys in her cool mini van. Very calculated ad move.

It seems a no brainer, right? But companies cling to traditional roles. Most women work and more frequently women make more money than their husbands. I personally know several families in which the wives make more than the husbands. Its no big deal. But I think it happens more than most people realize. Its about time that companies come to terms with this.

Katherine Wintsch founded The Mom Complex and i'ts a think tank dedicated to marketing to moms. Tell 'em how it is Katherine!